A Brief History
We pride ourselves on being independently owned and operated at Lunasurf. From our humble beginnings, we've grown organically to where we are today.
Born out of a passion for surf, travel, adventure and knowing that you need well designed, durable, quality equipment to make the most of every situation. Each Lunasurf product has been designed and refined using years of surfing experience - from grovelling waves at our local beaches, charging Pipeline, camping rough in frozen Iceland and Canadian wilderness shores, to pulling into perfect barrels all day in Indonesia.
Our staff are legit and love to surf. Who along with the result of decades of knowledge from our team of global riders, work closely with us vigorously testing, refining and validating our wetsuits, surfboard traction, fins, leashes and other products. Used in some of the harshest conditions and some of the most remote locations on the planet in real life conditions year after year – from subzero and snow to the sweltering tropics.
Whether travelling the world or just surfing your home break - Lunasurf is offering you surf gear essentials and accessories to suit, enhance performance and stoke for surfers of all levels.
Our products are not just limited to surfers, we have a loyal base growing among all water and board sports. From kitesurfing, bodyboarding, wakesurfing, skimboarding, windsurfing, SUP, longboard, foil, riversurfing, or whatever you wish to ride.
Lunasurf is all about real people, real surfing and remembering to not lose track of why we all started – to have fun.
Research and Development
Lunasurf Co-Founder and ambassador Ian Battrick collaborates on, designs, tests and trusts all the Lunasurf Wetsuits, surfboard traction, full grip, surfboard fins and leashes.
Spending plenty of time in frozen locales doing cold water wetsuits research and development to living and camping feral in Indonesia. Lunasurf products are designed to perform and last.
Lunasurf History Timeline
2010
Lunasurf Began
Ian Battrick and Anthony Dorgan founded Lunasurf as an online shop selling products from existing surf brands.
They began selling wetsuits, accessories, apparel and surfboards from a garden shed.
Ian was professionally freesurfing for several companies at this time.
2011
Lunasurf Became A Unique Brand
Seeing areas we could impove things in quality, design and function, alongside constant delays in stocking other peoples products, we founded Lunasurf as its own brand.
Removing ourselves from 'industry politics' at the same time, to focus purely on creating quality products.
The first own brand products we delved into were traction and leashes. Bringing back the front foot pad with our own take and soon evolving it into full deck grip.
2013
Our First Wetsuits
We created our first small scale runs of wetsuits.
Looking to expand Lunasurf, Ian left his wetsuit sponsor and any would be conflicting sponsorships with riding Lunasurf.
2015
Shop Premises In Jersey
We evolved into a physical shop and office, combined with our online store.
Selling our own brand products, along with various other brands. Stocking new and second hand surfboards, wetsuits, accessories, apparel.
2017
Lunasurf Fins
With Ian always mixing up fin sets for different conditions and boards, and knowing how much of a pain it is travelling with many sets of fins, we created our own fin template in partnership with Futures Fins.
We designed a Luna 6 fin set - thruster, quad and a unique Luna Knub. Perfect for all sorts of boards and conditions in one set.
The first of a growing collection of Lunasurf fin templates and configurations.
2021
Exclusively Only Lunasurf
This marked the start of selling Lunasurf exclusively through Lunasurf.com
Making and only selling all our own brand products.
Wetsuits, traction, fins, leashes, apparel and more.
2022
Outgrowing The Island
Being just a two man operation for all aspects of the business. Also involving hours of packing and processing each day, was keeping us back from focusing in other areas of business and growth.
2024
Expanding Worldwide
Experiencing rapid growth and a base of loyal customers worldwide, outgrowing packing out orders ourselves and the capabilities of the island. We began using a fulfilment service to store and send our products.
Offering customers an excellent, rapid, trackable delivery service worlwide.
Allowing us to focus on scaling up, progress forward producing premium products and have nothing standing in the way of our development.
I can’t fault them, fooking warm and arrived in two days. Which is good as I’m at the top Scotland. I have the boots, gloves and use the 4mm hooded wetsuit all winter. I've tried everything brand wise out there since being a wee grom, Luna is in my eyes the warmest gear out there.. I have surfed in the cold my whole life so I understand what cold is and what good suits are.
Their full grips are a game changer and those Nebula 2 plus 1 fins will change your life.
Luna all way. 👽
— Maz
