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Sustainable ECO Clothing

Product Journey

Every item of clothing we sell is designed to come back when it's worn out. We make new products from the material we recover. Because many of our new products are made from our old products, it's quite hard to start a story that goes in a circle as the end and the beginning are the same thing. But we will try.

Organic Cotton

Natural & Organic

All our clothing has been made using natural and organically grown fibers. Which have healther outcomes for the enviroment and the people living and working in it.

Print on Demand

Clothing is printed seconds after its ordered which helps cancels out any over production and waste.

Renewable clothing

Circular & Renewable

Every item of clothing has been designed to be sent back and remade (Remill) when its worn out as part of a circular economy economy in fashion.

Remill - Turning waste back into new products.

Step 1

Worn out clothing is sent back to the factory

Step 2

The recovered Organic material is processed.

Step 3

The recovered material is spun into new organic yarn.

Step 4

The recoveredc organic yarn is used to make new clothing and when thst is worn out it can be remilled.

Environment first

10% of worldwide CO2 comes from clothing, that 60% of clothes are made from or with plastic and that a dump truck of textiles waste goes to landfill or incineration every second, we knew we wanted to be part of the solution, not part of the problem. Our products are made from GOTS certified organic materials, using renewable energy and designed to come back to be remanufactured when they're worn out.

It's the advanced technology in our circular supply chain that makes this possible. Out in business-as-usual land, clothes are mass produced speculatively, producing massive amounts of waste: 40% of clothing is never worn. Sustainable t-shirt printing software prints products in the seconds after they've been ordered, and dropshipping directly to the customer saves transport costs and lowers emissions. Those savings are spent on making organic cotton farming and renewables affordable. Robotics does the same thing, making the packing process 30% more efficient so the 10X increased cost of using sustainable packaging made from plants, not plastic is covered.

Sustainability

natural and organic cotton

Natural & Organic

Natural & Organic

Lunasurf clothing products are printed to order and made from organic cotton using renewable energy. Each item is designed to be sent back when worn out, and new products are made from the material that's recovered.

Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.

Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.

Mordern clothes production

Modern Production

Modern Production

Lunasurf / Teemill digital printed products are certified STANDARD 100 by OEKO-TEX®. Meaning that the products are tested for the use of harmful substances. The use of technology has enabled this transformation. Our sustainable t-shirt printing software fulfils orders in real-time, so we only make what you need, when you need it.

Similarly, software runs the reverse logistics that enables products to be recovered and remade when worn out. From this integrated and digitised supply chain, efficiencies are created and the cost savings can be reinvested in the facilities, working conditions and team. Consequently in factories on the Isle of Wight, in India and in Europe, the environment is clean, light, modern and positive as would be expected from any 21st century manufacturer.

Clean Water

Water clean enough to drink

Waste water from dyehouse effluent is a major source of pollution in the clothing industry. Where our products are dyed, the water is recovered, cleaned and recirculated. After settling and skimming, the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it. Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered. At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned, it is then used at the input for the next batch. It is a closed loop system.

printed on demand

Reduced Waste

Only what you need, and when you need it

Technology is developed at the factories in the circular supply chain to improve all aspects of t-shirt printing, whilst keeping the environment in mind. This includes working on lower impact inks, software, machinery and automation technologies. We produce every product in real-time. At our UK factory, products are only printed after they have been ordered - there is no waste.

The efficiency and productivity gains from tech balance the cost of more sustainable materials. Tech is how our organic cotton t-shirts are made affordable.

Renewable energy

Renewable Energy

Powered by renewable energy

Clean, renewable energy is a vital tool to reduce the worst effects of climate change. Throughout the circular supply chain, renewable energy is used. Our manufacturing operations run on solar power and, in India, the factory owns two wind farms and a 150kw PV array. Renewable energy is affordable, reliable and something we are committed to using.

Within the factory, machine-to-machine communications technology allows the team to dynamically turn equipment on and off only when it is needed, balancing our manufacturing demand with on site generation.

Your Order

Plastic free packaging

Plastic-free packaging

By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, all lunasurf clothing comes in a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.

  • Plants, not plastic
  • Reuse the packaging or colour it in
  • Recycled material stickers
made to last organic clothing

Made to last

These circular economy products are made to last and we encourage everyone to care for them properly and use them for as long as possible. They're printed to order using water based inks one at a time and in real time, so there’s no waste from over-stocked designs and sizes. What is made is only what people need, when they need it. 

When they are no longer wearable, each product is designed to be sent back to us and the material reprocessed, respun and made into new products through our Remill process. This is how we're taking sustainable print on demand to the next level, so anyone can join the circular economy fashion movement. You can find instructions on how to do this inside every product on the washcare label. Scan it and get a Freepost code (if you're in the UK) to send the item back and get store credit in return.

Let's keep natural materials flowing, and end waste together.